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importance of creativity in the workplace

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The so-called Medici effect posited by author Frans Johansson suggests that diverse teams are more likely to generate innovative ideas thanks to the different ways people approach a problem. When you create a workplace environment of interaction, engagement, and respect, you gain the double benefits of out-of-the-box thinking and increased productivity. Lean Startup Plan: Which Is Best When Starting Your New Business. But when you start thinking creatively and getting a little daring, you may be surprised at what your brain can come up with. Company: The Art of Vision The importance of promoting creativity within the workplace. These days, creativity has become more important than ever in insuring that a workplace runs happily and produces innovative concepts. And this doesn’t just go for employees, but for managers as well–in fact, managers have the ability to be the conductors of creativity in their staff. Creativity inspires employees to work with each other. The leaders of the shared economy revolution offer employees a community atmosphere that placed Airbnb first among Glassdoor’s annual ranking of “Best Places to Work.” With a focus on allowing employees to learn from different teams and switch departments and roles more easily, Airbnb encourages workers to always look at issues with new ideas. It’s easy to understand why employees like workplace creativity. Better Teamwork and Team Bonding. One easy and quick way to build a more creative workplace is to add a variety of perspectives, insights and learning styles to accelerate problem-solving. It pays to stray off the beaten path. It’s no joke that both employees and managers should be using creativity to come up with new, brilliant ways to view projects and problems. Leaders hoping to inspire innovation among employees should consider these tips. Employees are encouraged to make important decisions and are offered several opportunities for professional development both inside and outside the company. This is why an environment where creativity is cultivated is important; a workplace filled with creative thinkers will provide innovative solutions and develop better ways to do things. Marketing software company HubSpot boasts an innovative and transparent company culture focused on employee growth. The article goes on to emphasize that true leaders ought to recognize the “dreamers” and creative people within the workplace and, rather than ostracize them, celebrate the unique ways that they come up with ideas and solutions. Copyright © 2020 AllBusiness.com All Rights Reserved. Share this page. However, research and experts have identified specific reasons why a creative workplace is so beneficial. Here are three companies that have committed to a creative workplace, yielding big results. Improved Ability to Attract and Retain Employees. By design, the creative process encourages collaboration, and this is the most important benefit of offering a workplace where creative thinking can occur. document.write(new Date().getFullYear()); Privacy Policy . Additionally, creative leadership recognizes the risk in trying new things and doesn’t fear failure.”. In these settings, it’s easy to make quick judgments about an idea, dismissing it as unsuitable. Those who have the tendency to feel stagnant and bored in their work will benefit deeply from learning how to think creatively. You’ll be using your creativity in ways that guarantee safe and secure results, and that’s not what creative thinking is for. Creativity in the workplace requires flexibility and a strong company culture.Experts encourage lateral thinking and meditation. Think about a place where creativity would be encouraged and nurtured. When you look at traditional offices and work practices from the perspective of neuroscience, it is clear that they are not conducive to optimal creativity. They become content with their job and commit to remaining with the company long term. While creativity can be a great tool for business leaders in search of new approaches to existing problems, it can be a difficult culture to spread in any workplace. It’s hard to think of slowing down long enough to take time for creativity at work. Boland Jones, the CEO of Web-based collaboration software firm PGi, explains that the two can be very closely related. “I believe that creativity leads to productivity, provided that the workplace environment is developed and nurtured in a way that allows the two to peacefully co-exist,” Jones wrote in Entrepreneur. The traditional office life–what many of us see as the 9-to-5 grind at a cubicle, endlessly dreaming about Fridays and weekends–doesn’t always leave a lot of space for creativity. But if this were actually true, companies would be gaining far more of the benefits of a creative workplace. What Are the Best Entry-Level Psychology Jobs? What is the Role of Public Health in a Pandemic? They are able to fill positions more effectively and efficiently. After all, you generally have a set amount of tasks you need to accomplish, and you’d rather not try something new when it comes to completing them, right? For some companies, investing in creativity and innovation can pay off in a huge way. Instead of allowing negativity to stymie growth, encourage positive and additive feedback. The strange thing about collaboration is that both individuality and unselfishness are needed to proceed. The Importance of Creativity and Innovation in Business Published on February 9, 2015 February 9, 2015 • 206 Likes • 37 Comments Did you envision an art studio, a theatre, or maybe a child’s playroom? I know this sounds a bit strange, but hear me out: creative thinkers know that one’s talents are best used to make results that might come from unordinary circumstances or out-of-the-box methods. An additional bonus to being a creative thinker is that you understand the success in failure. Many unique ideas come from just one person but are molded by a team to become fully formed. By observing and interviewing tens of employees, they found that creativity is an important element of employees' everyday practices. It’s easy to come up with the same rote concepts for a project or a new campaign, especially if you’ve used them before. It’s not just the employees who shouldn’t be afraid to try new things and possibly fail–it can be the managers as well. If you’re forever trying for success (because failure is not an option), then you’ll be reticent to step out of your bubble. 1 best-selling business author, Erik Wahl redefines the term “keynote speaker.” Pulling from his history as both a business strategist and an artist, he has grown to become one of the most sought-after corporate speakers available today. A similar effect occurs with current employees, who are more likely to stay on board because of the creative environment. Constant distractions from colleagues and technology, lack of time and space to think and rest, and a culture that expects you to sit in one place all day dampens our ability to be creative. With competition, disruptors, and the need to respond quickly to change, the need to think about things in new ways is critical. By promoting creativity, companies allow employees to establish psychological distance from their problems. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. If you’re a manager and you can’t shake the feeling that your staff is uninspired and relying on the same old concepts and solutions, then it’s time to start fostering creativity. Flexibility: The same as above, but with creating multiple ideas across topics and themes that may … As an internationally recognized graffiti artist, and a no. Written by Sara Gordon on 11 October 2018 in Opinion. The brainstorming process can be delicate and complicated, especially when a large team is working together to find a strong solution. This can also be a bit scary, because it means you might fail. In many ways, creativity can boost productivity. Bachelor of Science in Business Administration, Master of Arts in Industrial and Organizational Psychology, Master of Science in Human Resource Management, PsyD in Human & Organizational Psychology, The Edith Neumann School of Health and Human Services, Master of Arts in Marriage and Family Therapy, Master of Science in Health Sciences – Health Education, Master of Science in Health Sciences – Public Health, Master of Science in Healthcare Administration, Maricopa Community Colleges Transfer Partnership, College Credit for Military Training & Service, Military Spouse and Family Education Benefits. The work environment includes a relaxed campus and plentiful space for collaboration, plus a long list of perks meant to keep workers inspired. Google is renowned for its commitment to creativity. The phrase “yes and …” can go a long way and help the entire team contribute better ideas. Fear of the unknown is a powerful thing, especially when it means you might fail. Quick! Opinion. Creativity inspires employees to work with each other. Shaking up the status quo is the modus operandi of creative thinkers, and is one of the biggest reasons why creative thinkers are valued in the workplace.

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